Most B2Bs are using social media to get leads, as the research indicates. Do Twitter, Facebook, and Pinterest? Maybe, but don’t bank on it. LinkedIn worksīefore I go all technical and start giving you killer tips, let me step back and do a little cheerleading number.

In this article, I’m going to show you 7 tips that will help you better leverage LinkedIn to be a powerful B2B marketing tool. How do you cut through the gaggle of job seekers and find qualified people to do business with? Sure, you might accidentally catch a few falling leads, but in order to really win you need to do your own prospecting, LinkedIn style. What?! So, how do you actually get leads ? The conventional LinkedIn advice isn’t detailed enough: 1) Join. Yes, there is a way to open up the floodgates to success. With all these millions of professionals in one place, surely there’s some way to open up the floodgates to leads, isn’t there? Ever since its beginning, B2B marketers have been trying to crack the code for B2B success. It hasn’t been too long ago since LinkedIn morphed from a teeny professional networking site to an enormous world force.

Using linkedin for marketing